LarasLaras
Business OS / Features

Every move your business owner gets, shipping under your brand.

This is the working surface of the engine room. Seven capability groups, each with the concrete moves the business owner will use. The AI runs on your brand, serves their account, and talks to their end customers. You decide what to charge, on what model, and what to keep.

Become a partnerHow it works
CHAT DESKVOICE LINESALES ENGINEKNOWLEDGE LAYERCRM + REPORTSCONTROL RAILSPARTNER CONSOLEBRAND KITAUDIT LOGCITATION TRAILREVIEW QUEUEBOOK REPORTINGCHAT DESKVOICE LINESALES ENGINEKNOWLEDGE LAYERCRM + REPORTSCONTROL RAILSPARTNER CONSOLEBRAND KITAUDIT LOGCITATION TRAILREVIEW QUEUEBOOK REPORTING

Runs under

Your partner brand, your domain, your sender, your colors.

Serves

The business owner account. Their team, their data, their rules.

Talks to

The end customers, in the channels they already use.

Working surface

One surface, seven groups, it remembers across all of it.

Chat carries memory into Voice. Sales reads the same knowledge as Chat. CRM is the record. Control rails shape every move. Partner controls wrap the whole thing in your brand. There is no swivel chair between tools, because there is only one tool.

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Capability groups

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Features in surface

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Shared memory layer

Capability groups / 07

01

Chat desk

A messaging desk grounded in the business owner catalog and policies.

Inbound DMs, comments, and website chat answered in the business owner tone, on their rules. Threads route, escalate, and resolve under your partner brand. Nothing is scripted, nothing is invented.

Runs under

Your brand on every reply, your domain on every webchat embed.

Serves

The business owner operations team, with a coverage dashboard, deflection rate, and the handful of threads that still need a human.

Talks to

The business owner end customers across the channels they already use.

Channel coverage

Instagram, Facebook, WhatsApp, webchat, email in one inbox under your brand.

Catalog grounded answers

Replies pulled from the business owner products, pricing, and policies. No invention, citation trail kept.

Escalation rules

Confidence, sentiment, and value thresholds route to a human queue you control.

Tone presets

Brand voice profile per business owner, switchable across formal, warm, technical, or playful.

Held replies

Drafts staged for review on high stakes threads, sent automatically when the business owner gives the rule.

Outcome tagging

Each thread closes with a labeled outcome so the report later writes itself.

02

Voice line

A voice line the business owner can actually hand to customers.

Inbound and outbound calls reading from the same memory as Chat. Bookings, qualification, payment confirmations, callbacks, recovery. Recordings and transcripts land in the same record as text.

Runs under

Your brand on the greeting, your number block on the line.

Serves

The business owner front desk, with calls answered in seconds and a daily summary that reads like a briefing.

Talks to

End customers calling in, or being called back, in their language.

Inbound and outbound

Same brain handles both directions. Context carries between Chat and Voice on the same thread.

Bookings and confirmations

Calendar holds, payment confirmation reads, reschedule logic with policy rails.

Recording and transcript

Every call recorded with consent, transcribed, and attached to the customer record.

Per workspace numbers

Provision a number per business owner, route by region, set business hours and overflow rules.

Callback queue

Missed calls and webform leads get a return call in the SLA the business owner sets.

Cost rails

Per minute caps, daily ceilings, and rate alerts so a stuck call cannot blow the budget.

03

Sales engine

Outbound that opens pipeline without a team behind it.

Prospect lists, sequenced touches, reply handling, meeting handoff. The same brain that runs Chat and Voice runs outreach, so the conversation does not reset when a lead replies.

Runs under

Your brand on the sender, your domain on the tracking links.

Serves

The business owner growth lead, with a pipeline that fills itself and a next action labeled on every opportunity.

Talks to

Prospects the business owner chose to reach, in the channel they prefer.

Sequenced touches

Multi step cadences across email, DM, and voice, paced against reply behavior.

Reply triage

Inbound replies routed by intent. Hot replies escalate, polite passes archive themselves.

Meeting handoff

Calendar slots offered live in the thread. Booked meetings land on the business owner CRM.

Pipeline scoring

Each opportunity carries source touch, reply thread, and a scored next action.

List hygiene

Bounce, opt out, and suppression handled automatically across every touch path.

Throttle controls

Per domain and per workspace sending caps that respect the business owner sender reputation.

04

Knowledge layer

One source of truth the AI actually reads before it speaks.

The business owner uploads SOPs, product docs, FAQs, pricing rules, contracts. The knowledge layer reads from the books, not its memory, across Chat, Voice, and Sales. Conflicts surface for a human to resolve, not for the AI to guess.

Runs under

Your brand on the knowledge portal, your control over what publishes.

Serves

The business owner content lead, with a single workspace to edit once and update every channel.

Talks to

Internal. The knowledge layer feeds the AI, the AI talks to the customer.

Versioned sources

Every document carries an edit history with a clear revert path.

Citation trail

Each reply shows which sources it cited. The business owner can correct in one click.

Conflict review

Two sources disagree, the layer surfaces the conflict for a human, not a guess.

Cross channel grounding

Same answer in Chat, Voice, and Sales. No drift between surfaces.

Auto extract

PDFs, URLs, and pasted text parsed into structured facts with provenance kept.

Publish controls

Draft, review, and publish gates per topic. Nothing reaches the customer before the business owner says yes.

05

CRM and reports

A working CRM with reports that read like a briefing.

Customers, opportunities, orders, payments, timeline in one record. Reports written in plain language with the numbers attached. Pivots, breakdowns, and exports without leaving the surface.

Runs under

Your brand on the report, your cadence on the delivery.

Serves

The business owner, who opens one screen and sees the week. What closed, what stalled, what the AI did.

Talks to

Internal at the business. Customer facing exports go out under your partner brand.

Unified record

One customer, one timeline. Chat, calls, orders, payments on the same scroll.

Plain language reports

Weekly and monthly summaries written for the business owner to read, not for an analyst to decode.

Pivot and breakdown

Slice by channel, region, offer, or rep. Save the view, share the link.

Branded exports

PDF and CSV exports with your logo, your colors, your cover page.

Pipeline board

Stage based view of every opportunity with next action and last touch surfaced.

Money view

Invoices, payments, and outstanding balance pulled from the rails the business owner already uses.

06

Control rails

Control rails the business owner can set without reading documentation.

A truth firewall blocks hallucinations before they ship. A review queue catches the few moves that need a human. The audit log captures every decision with the data behind it. You keep the final say.

Runs under

Your brand on the control rails UI, your defaults on every new account.

Serves

The business owner who needs the AI to act, but inside clear lines.

Talks to

Internal. Control rails shape what the AI is allowed to say to the customer.

Truth firewall

Replies checked against catalog and policy facts. Unsupported claims rewrite or hold.

Review queue

High stakes drafts stage for the business owner with reason for the hold and recommended action.

Auto safe lanes

Low risk replies inside the business owner rules send automatically. The queue stays short on purpose.

Audit log

Every action logged with model, input, gate decision, and outcome at the 24 hour mark.

Role and seat controls

Per workspace teams, roles, and permissions. Partner can shadow without intruding.

Data boundaries

Per workspace isolation enforced at the row level. No cross account leakage by design.

07

Partner controls

The surface that turns this into your business.

Brand kit, workspace provisioning, pricing controls, and reporting on your book of business. The engine room ships ready to wear your name on day one.

Runs under

Your brand on the product itself, end to end.

Serves

You. Partner console covers brand kit, business owner onboarding, billing posture, and book level reporting.

Talks to

Business owners when they sign in. They never see Laras, they see your brand.

Brand kit

Logo, color, typography, domain, and email sender wired into every business owner surface.

Workspace provisioning

Spin up a new business owner workspace in minutes. Onboarding flow stamped with your brand.

Pricing posture

Subscription, retainer, project, or outcome. You set the model, the math is yours to keep.

Book level reporting

Across account view of usage, outcomes, and renewal posture. One screen for your business.

Co pilot mode

Shadow into any business owner account to assist, without touching their billing or auth.

Update channel

New moves ship to your accounts when you flip the switch, not before. You stay the source.

Availability

Every move ships to every tier. The limit is volume, not capability.

A business owner on the smallest tier can use Voice, Sales, and Knowledge from day one. What grows with the tier is volume, concurrency, retention depth, and the partner level controls you wrap around it. You set the price, you set the bundle.

Capability

Same surface across tiers. No account is locked out of the working features.

Volume

Messages, minutes, contacts, and stored history scale with the tier.

Controls

Review rules, audit retention, and team seats deepen at higher tiers.

Your margin

You charge above your tier. The spread between is yours to keep.

Next step

Your brand on top. Laras underneath.

Apply to the partner program. We review every application by hand and help you stand up your brand kit, your workspace provisioning, and the first three accounts.

Become a partnerSee pricing
Business OS features - Laras